AVEENO
SKIN STATE
Challenge | Reposition Aveeno as the authority on sensitive skin.
SENSITIVE IS A SKIN STATE.
Forget what they've told you. 71% of people describe their skin as sensitive, and that looks different on everyone. 'Sensitive' couldn't possibly be a single skin type. It's a skin state, something everyones skin goes through, and it's natural. That's why Aveeno treats it with the best ingredients nature has to offer, and proves every formula on sensitive skin like yours.
Positively Radiant :15 OLV "Rough Patches"
Daily Moisture :30 TVC "Duo"
Calm + Restore :15 OLV "Unpredictable"
We collaborated with TikTok creators and Aveeno scientists to tell our story from new perspectives. These landed us on TikTok Creative Center's list of Top Ads in Beauty and Personal Care.
TikTok self-shot by Wei.
TikTok self-shot by Nicole.
TikTok featuring Jipsha, Aveeno R&D.
AVEENO EXPERTS
ON SENSITIVE SKIN
To explain the scientific rigor that goes into every Aveeno product, we turned to the experts: Aveeno Research & Development's very own Jipsha Thakrar, along with real people, just like you, with sensitive skin like yours.
Aveeno Experts OLV featuring Jipsha, Wei, Emma, Casey, and Katie.
Meanwhile on Instagram...