ROYAL CANIN
PUPPY PRE SHOW TO THE AKC NATIONAL CHAMPIONSHIP
Challenge | Develop the third annual AKCNC Puppy Pre Show sponsored by Royal Canin with the goal of driving their start of life strategy: the foundation to a healthy life starts at puppyhood.
The AKC National Championship Dog Show is a prestigious competition to win.
The Royal Canin Puppy Pre Show? Slightly less prestigious. But the competition this year is fierce, and only one pup will take home the title of Best in Show.
MEET THE CANINE
CONTESTANTS
THE
PUPPY CAM
As the good boys and girls prepped for the competition, our Puppy Cam captured all of the action on the ground.
THE
MAGNIFICENT MILE-ish
Our first event put their endurance to the test. But when Royal Canin is at the finish line, everyones a winner.
THE
AGILITY COURSE
Do these pups have what it takes to be an AKC Champion? We found out with a series of pup-sized obstacles inspired by the real competition.
Our promos got fans excited to watch...
Print ads gave each AKC breed a moment in the spotlight.
WHO TOOK HOME
BEST IN SHOW?
You'll have to watch the full broadcast to find out.