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ROYAL CANIN
PUPPY PRE SHOW TO THE AKC NATIONAL CHAMPIONSHIP  

Challenge | Develop the third annual AKCNC Puppy Pre Show sponsored by Royal Canin with the goal of driving their start of life strategy: the foundation to a healthy life starts at puppyhood. 

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The AKC National Championship Dog Show is a prestigious competition to win.

The Royal Canin Puppy Pre Show? Slightly less prestigious. But the competition this year is fierce, and only one pup will take home the title of Best in Show.   

MEET THE CANINE

CONTESTANTS

THE

PUPPY CAM 

As the good boys and girls prepped for the competition, our Puppy Cam captured all of the action on the ground. 

THE

MAGNIFICENT MILE-ish

Our first event put their endurance to the test. But when Royal Canin is at the finish line, everyones a winner.

THE

AGILITY COURSE 

Do these pups have what it takes to be an AKC Champion? We found out with a series of pup-sized obstacles inspired by the real competition.

Our promos got fans excited to watch...

Copy Writing

DDB New York

CD Art: Nicole Albrecht

(2022)

Print ads gave each AKC breed a moment in the spotlight. 

WHO TOOK HOME 

BEST IN SHOW?

You'll have to watch the full broadcast to find out.  

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LAUREN GINDOFF © 2024 

www.laurengindoff.com

Associate Creative Director Senior Copywriter New York Available for Freelance or Full-Time

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