JARROW FORMULAS
SUPERIOR STARTS
Challenge | Develop a 360 campaign to drive brand awareness and launch Jarrow's new ambassador, Robin Arzón.
FIND YOUR
SUPERIOR START
The first step to any great pursuit? Starting.
It doesn't matter how small that first step is, because good choices feed off each other. And soon, those small steps add up to big wins.
Choosing Jarrow supplements each day is a small step toward your next superior start, no matter what your goals require–focus, creativity, balance–because their quality ingredients and superior formulas yield superior results.
And who better to represent the brand than a badass who knows what it takes to start something and find success?
Robin Arzón is a reformed lawyer, fitness instructor, New York Times Best Seller, mother of two, Peloton executive... and now, the Chief of Superior Starts at Jarrow Formulas.
INTRODUCING JARROW FORMULAS
CHIEF OF SUPERIOR STARTS
We thought Robin's first day on the job would look something like this...
ACTIVATION
THE SUPERIOR STARTS 5K
The campaign launched on the streets of Brooklyn with a 5k race hosted by our Chief of Superior Starts. Local running clubs partnered with us and ran to the starting line–because when you run with Jarrow, one superior finish is your next superior start.
ROBIN ON THE STREET
WHAT'S YOUR SUPERIOR START?
Robin took to the street after our 5k to ask real people, "What's your superior start?" in exchange for something from Jarrow to help them find superior results.
THE CAMPAIGN FUELED
SUPERIOR RESULTS
75MM
PAID MEDIA
IMPRESSIONS
500%
INCREASE IN META
IMPRESSIONS
180%