NEUTROGENA
INVISIBLE DAILY DEFENSE
Challenge | Launch the first-of-its-kind suncare line designed to act like skincare and protect like sunscreen.
THE SPF YOU NEED +
THE LOOK YOU WANT
Sometimes you can have it all. The invisible finish. The antioxidant-fueled glow. The next-gen protection from the sun + environmental aggressors. You want this. No. You need this.
Our addressable online videos were served up to roadtrippers, concert-goers, 'skinfluencers' and countless other sunscreen subgroups.
For the first time, our youngest celebrity talent got featured together. Actresses Lana Condor and Jenna Ortega along with grammy-nominated sister duo Chloe X Halle showed off the invisible finish on every skin tone.
neutrogena NEW Neutrogena Invisible Daily Defense Face Serum has the SPF 60+ you need and the invisible finish you want. Game. Changer.
neutrogena NEW Neutrogena Invisible Daily Defense Face Serum works double-duty with the pollution-fighting antioxidants + SPF you need.
We didn't just launch a new sunscreen line. We launched Neutrogena's newest talent, too!
And here's the proof that we did it all 2020-style!
3 Days. 2 time zones. 1 director of our dreams (yes, that's Cass Bird). Oh, and zero craft services. That part stunk.
Meanwhile on Instagram...
