NEUTROGENA
FOR PEOPLE WITH SKIN
Challenge | Help launch Neutrogena's new brand positioning.
IT'S A NEW DAY
FOR NEUTROGENA
This tried and true brand has a new mission: to break down the barriers that stand between you and your healthiest skin ever. No matter the skin type, tone, texture or age, Neutrogena is the brand that has something for everyone.
So, we created a launch video. With the help of our massive library of real-skin photos, we showed the world what we mean by For People With Skin.
We spread the news on social with a page takeover, changing the look and tone of Neutrogena forever. From this point forward, we traded cheeky language for real-talk and poppy product shots for people. No retouching required.
THE LAUNCH OF
RAPID FIRMING
Under For People With Skin, we had to re-think the way our celebrity talent showed up. Kerry Washington championed the new campaign with the launch of a new product as well: Rapid Firming. The collagen serum for people who could use a bit of a lift.
But wait! There's more...